The Nonprofit Leader's Guide to Capital Campaigns
Capital campaigns are among the most transformative initiatives a nonprofit organization can undertake.
They enable organizations to build new facilities, expand services, and create long-term financial stability. When successful, a capital campaign can expand an organization’s ability to serve its community for decades.
But capital campaigns are also complex. They require careful planning, strong leadership, and a disciplined approach to fundraising. Many organizations begin campaigns without fully understanding the process involved or the conditions required for success.
Campaign Counsel has coauthored The Nonprofit Leader’s Guide to Capital Campaigns with Arreva, the creators ExceedFurther, an all-in-one, fundraising, donor relationship management and auction software. The guide is designed to help organizations plan for and complete capital campaigns and understand how successful campaigns actually work.
Inside this guide you will learn:
How capital campaign planning and management is typically structured
Why leadership gifts drive campaign success, and ways to generate them
How to evaluate whether your organization is ready for a campaign
The stages most successful campaigns follow
How software strengthens capital campaign outreach, management, and results
Common reasons campaigns stall and how to avoid them
While each organization and community is unique, successful campaigns follow a proven process. Understanding the process and its patterns can help nonprofit leaders approach capital campaigns with greater confidence and clarity.
Who This Guide Is For
This guide is designed for:
• Nonprofit executive directors and CEOs
• Board members considering a major project
• Development leaders tasked with planning a capital campaign
Whether your organization is considering its first capital campaign or gearing up to take on your next one, understanding the structure and strategy behind successful campaigns is essential.
