All in Pledges

The Stewardship Timeline for Multi-Year Capital Campaign Pledges

The Stewardship Timeline for Multi-Year Capital Campaign Pledges

Melissa Sais
Campaign Communications, , Campaign Management, Post-Campaign Activities, Pledges

Many leadership gifts in a capital campaign are structured as three- to five-year pledges, allowing donors to make larger commitments while giving organizations the ability to move forward with major projects. But a multi-year pledge also creates a challenge. How do you keep donors engaged for five years after they have already said yes? The answer lies in creating a clear stewardship timeline.

How to Keep Capital Campaign Pledge Redemption High

How to Keep Capital Campaign Pledge Redemption High

Melissa Sais
Campaign Communications, , Campaign Management, Campaign Solicitations, Donors, Post-Campaign Activities, Pledges

Most capital campaign gifts are paid over three to five years. Without intentional donor stewardship, even the most enthusiastic pledge can lose momentum. Organizations that achieve high pledge redemption rates understand a simple truth: pledges are sustained through relationships, not paperwork.