All in Campaign Management
What is a capital campaign? It’s a separate, time-limited effort designed to raise a specific dollar amount for new construction or a major renovation. The numbers are big and the way you raise that money looks different from your annual fundraising. They succeed because a small number of people give at levels they've never given before. Here’s where to start.
From the nonprofit’s perspective, a capital campaign is a structured fundraising effort with defined phases and goals. From the donor’s perspective, it is something very different. It is a personal journey. Understanding the donor experience is essential for campaign success.
Many leadership gifts in a capital campaign are structured as three- to five-year pledges, allowing donors to make larger commitments while giving organizations the ability to move forward with major projects. But a multi-year pledge also creates a challenge. How do you keep donors engaged for five years after they have already said yes? The answer lies in creating a clear stewardship timeline.
Most capital campaign gifts are paid over three to five years. Without intentional donor stewardship, even the most enthusiastic pledge can lose momentum. Organizations that achieve high pledge redemption rates understand a simple truth: pledges are sustained through relationships, not paperwork.
Strong stewardship ensures capital campaign pledges are fulfilled. Learn how gratitude, reporting, and donor engagement drive pledge redemption and future giving.
Campaign Counsel has chosen Arreva as a strategic partner, joining the Arreva Partner Program to offer ExceedFurther—the only fully integrated and automated, all-in-one solution for online fundraising, donor relationship management database, healthcare hospitality, and auction software with one unified database.
