All in Donor Confidence

Survey Says: Nonprofits Have the Green Light to Keep Fundraising

The proof is in: High-dollar donors say they are likely to give as much or more in 2020 than before the pandemic. What does this indicate for nonprofits? Lots of things, but mainly that you have a green light to continue fundraising. Our survey gathered valuable insight that provides you, the nonprofit leader, with three quantifiable, salient points regarding donors during these challenging times: High-dollar donor attitudes are positive; high-dollar donors will give; and keep interacting with high-dollar donors as they base their giving on their knowledge and involvement with your organization.