All in Pre-Campaign Planning
What is a capital campaign? It’s a separate, time-limited effort designed to raise a specific dollar amount for new construction or a major renovation. The numbers are big and the way you raise that money looks different from your annual fundraising. They succeed because a small number of people give at levels they've never given before. Here’s where to start.
To help you begin processing the basics of what’s required of an organization beginning to plan for a capital campaign, use the following scorecard to evaluate your readiness. Share it with staff and board members and compare your results. Use it to get the conversation started.
Campaign Counsel has chosen Arreva as a strategic partner, joining the Arreva Partner Program to offer ExceedFurther—the only fully integrated and automated, all-in-one solution for online fundraising, donor relationship management database, healthcare hospitality, and auction software with one unified database.
Our firm takes a transparent, collaborative approach to capital campaign feasibility studies. We do not conduct confidential interviews. Instead, every insight we gather is shared with the organization. Our goal is to deepen the nonprofit’s understanding of its donor landscape, case messaging, and campaign readiness, not to hold data behind a curtain.
Is now the right time to launch a capital campaign? The truth is, there’s rarely a perfect moment. But the right vision, one that’s clearly articulated, deeply rooted in mission, and backed by community support, can spark transformative giving at any time. Two essential tools can help clarify your vision and test your readiness: the Needs Assessment and the Campaign Planning Study.
There are five very basic stages to plan for if you’d like your capital campaign to be successful. If you are considering the transformative decision to embark on a capital campaign, study them now.
