A Guide to Your Capital Campaign

A Guide to Capital Campaigns is your introduction to the process of conducting a capital campaign to help your nonprofit organization realize its vision for the future.

A capital campaign aims to raise large sums of money in relatively short periods of time to grow and improve infrastructure to meet the needs of your clients and community. The Guide to Capital Campaigns provides a simple overview of the stages a nonprofit typically will go through in their journey, along with the most common reasons the process can stall.

In the Guide to Capital Campaigns, you will learn about:

1. Needs Assessments

A Needs Assessment examines your nonprofit’s current operations and programs to help determine if they are meeting the current and future needs of your clients and community. Not all organizations need a professional needs assessment.

2. Feasibility Studies

A Feasibility Study, which we have improved upon and call a Campaign Planning Study, allows you to determine the financial capacity of your organization and its donor prospects in preparation for a capital campaign. Most organizations conduct a feasibility study before launching a campaign.

3. Capital Campaigns

This section of the guide includes detailed discussion of the six phases of a capital campaign, the goal of each phase and the potential stalls that nonprofits need to avoid. The also guide includes a checklist for each phase for you to think about.

Download the Guide Now

Download the guide today and begin preparing for your capital campaign. Contact us for more information or to schedule a time to discuss your project. We’d love to hear from you!


Melissa Sais is a vice president and partner with CampaignCounsel.org.

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