All tagged capital campaigns
Capital campaign architecture is like constructing a building. If you skip a step or build something out of sequence, problems usually show up later. Capital campaigns work much the same way from the ground work of a planning study through the finishing touches of the public phase. Build each part carefully and in sequence, and you give your organization the strongest structure possible for reaching its campaign goal.
Here is Campaign Counsel’s approach to capital campaign management. Executing a capital campaign is all about process. As we like to say, process creates potential. Most capital campaign consultants follow a similar process that revolves around five fundamental fundraising principles.
The Nonprofit Leader’s Guide to Capital Campaigns is designed to help organizations and their leaders plan for and complete capital campaigns and understand how successful campaigns actually work. Download your copy today!
What is a capital campaign? It’s a separate, time-limited effort designed to raise a specific dollar amount for new construction or a major renovation. The numbers are big and the way you raise that money looks different from your annual fundraising. They succeed because a small number of people give at levels they've never given before. Here’s where to start.
To help you begin processing the basics of what’s required of an organization beginning to plan for a capital campaign, use the following scorecard to evaluate your readiness. Share it with staff and board members and compare your results. Use it to get the conversation started.
Ask the Expert: Why do we have to wait to take our capital campaign public? In the capital campaign world, the best time to begin your public phase is after you have reached 90%-95% of your total goal through personal solicitations. Going public too soon can cost you major gifts.
