All tagged capital campaign strategies
The pressure from your board to take your capital campaign public can be overwhelming, but capital campaigns are won in the quiet phase, in the top handful of gifts secured one conversation at a time, long before the public hears the word “campaign.” Rushing the public launch doesn’t speed that up, rather, it skips the part that decides the outcome.
The Nonprofit Leader’s Guide to Capital Campaigns is designed to help organizations and their leaders plan for and complete capital campaigns and understand how successful campaigns actually work. Download your copy today!
Offering capital campaign naming opportunities is not as simple as putting someone’s name on a wall. It requires careful strategy, clear policies, and sensitive communication. Here’s what nonprofit leaders need to know to offer naming opportunities with both professionalism and impact.
Ask the Expert: Why do we have to wait to take our capital campaign public? In the capital campaign world, the best time to begin your public phase is after you have reached 90%-95% of your total goal through personal solicitations. Going public too soon can cost you major gifts.
AI is tool that can help us as fundraisers, but what we do to raise major gifts and capital campaign donations is personal. All the data points in the world are no substitute for saddling up and perfecting our “anatomical influence.”
Ask a capital campaign expert: Can an inexperienced board achieve capital campaign success? Our advice: Take deep breath and follow the process. Capital campaigns find success by following a specific and very common process. A vital part of that process is recruiting committee members who can expand your reach to potential donors with whom you are not yet connected.
