Many leadership gifts in a capital campaign are structured as three- to five-year pledges, allowing donors to make larger commitments while giving organizations the ability to move forward with major projects. But a multi-year pledge also creates a challenge. How do you keep donors engaged for five years after they have already said yes? The answer lies in creating a clear stewardship timeline.
Most capital campaign gifts are paid over three to five years. Without intentional donor stewardship, even the most enthusiastic pledge can lose momentum. Organizations that achieve high pledge redemption rates understand a simple truth: pledges are sustained through relationships, not paperwork.
To help you begin processing the basics of what’s required of an organization beginning to plan for a capital campaign, use the following scorecard to evaluate your readiness. Share it with staff and board members and compare your results. Use it to get the conversation started.
Strong stewardship ensures capital campaign pledges are fulfilled. Learn how gratitude, reporting, and donor engagement drive pledge redemption and future giving.
Campaign Counsel has chosen Arreva as a strategic partner, joining the Arreva Partner Program to offer ExceedFurther—the only fully integrated and automated, all-in-one solution for online fundraising, donor relationship management database, healthcare hospitality, and auction software with one unified database.
Our firm takes a transparent, collaborative approach to capital campaign feasibility studies. We do not conduct confidential interviews. Instead, every insight we gather is shared with the organization. Our goal is to deepen the nonprofit’s understanding of its donor landscape, case messaging, and campaign readiness, not to hold data behind a curtain.
