All in Pre-Campaign Planning
Hiring an experienced consultant to conduct your feasibility study interviews and analyze the results is an efficient approach to gathering this information and finding out if your campaign goal is reachable. However, we believe a comprehensive feasibility study should do much more to fully prepare you to enter a capital campaign.
Your capital campaign planning study should include everything normally associated with a "feasibility study" plus create a detailed fundraising plan and case statement, and cultivate potential leaders and donors. It should be considered the "first step" in launching a capital campaign.
Budgeting for a capital campaign is always a challenge. The budgets and costs outlined in this article should be a guide only and careful thought should go into developing one for your specific situation.
Capital campaigns are huge challenges. They provoke fear, self-doubt, and vulnerability. The barriers to pursuing them can stack up quickly and easily, and the resistance they create can be difficult to overcome. But the rewards of logically assessing those barriers and facing that resistance constructively are vast.
Prepare for your capital campaign with this informative guide focused on pre-campaign planning steps and capital campaign phases.
CampaignCounsel.org believes we have developed the most comprehensive pre-campaign planning study in the industry. To help potential clients understand the differences between a pre-campaign planning study and a feasibility study, and to help them understand the important questions to ask, we present the following issues for nonprofits to consider when interviewing capital campaign consultants.