Prospects assigned to a capital campaign’s quiet phase are all-in. They have the ability and willingness to support the vision, much like my wife did all those years ago. She was ready to marry me (yea!). All I had to do was ask. But from that moment forward, once we moved beyond our lovefest, complexity set in.
If you hire a consultant to help plan and manage your campaign, that person should prepare and train you and your committee members to make professional and successful capital campaign solicitations. We’ve had the honor to see nonprofit leaders with the right direction and training raise millions more than they ever thought possible. Take a look at our process for preparing them.
Every nonprofit can benefit from the development of a case for support. While it’s a vital part of every capital campaign, this purposeful process of gathering ideas, evidence, and arguments for a particular fundraising project or for you nonprofit in general will help you to establish compelling reasons for donors to give and solidify your importance in serving your community.
Our team has partnered with more than 100 nonprofits. Some were sprinkling impersonal elixirs like special events, direct marketing, website or social media announcements on to their donors hoping to create one or two super-duper generous mega donors. That didn’t work. But let’s not completely dismiss alchemic philanthropy just yet. Maybe there’s still something to it… something beautiful.
A feasibility study allows your nonprofit to explore your capital campaign project with key stakeholders, potential donors and community leaders and it helps you establish an achievable goal. What if you don’t want to conduct a capital campaign feasibility study?
A critical component of successful capital campaigns is selection of the right type of counsel for your organization. Choosing the wrong capital campaign consultant can doom a campaign from the beginning. Follow this process to find the right counsel for you.
