We’ve discovered the perfect metaphor for a capital campaign. Ready for it? Rowing a boat on a windy day through rough water. Read on.
Learn Three Things From America's Favorite Charities
People cited three main factors for choosing their favorite charity: results, trust and personal connection. A whopping 82% of donors named one of these as the single biggest factor in selecting a favorite charity. These are the things people care about.
Capital Campaign Case for Support Simplified
A capital campaign Case for Support is a document that outlines the needs and benefits of a nonprofit’s capital request. The very best Cases for Support weave together the image of the nonprofit, its role in the community, and how fulfilling that role benefits its users and the community.
Motivation: How Wikipedia beat Microsoft
What motivates people who are doing complex cognitive tasks? The volunteers at Wikipedia out-performed the staff at Microsoft working at their own pace on something that they loved for the purpose of helping others. Now let’s apply that to volunteers.
Sad Versus Happy Messaging: Which Works Best?
In fundraising materials, negative framing using sad images may be better suited to recruiting new donors, while positive framing might work better in building relationships with existing donors. Read more about sad vs. happy messaging.
The Golden Rule: Those With The Gold Make The Rules
How can you handle gifts with less-than-altruistic demands?