People cited three main factors for choosing their favorite charity: results, trust and personal connection. A whopping 82% of donors named one of these as the single biggest factor in selecting a favorite charity. These are the things people care about.
A capital campaign Case for Support is a document that outlines the needs and benefits of a nonprofit’s capital request. The very best Cases for Support weave together the image of the nonprofit, its role in the community, and how fulfilling that role benefits its users and the community.
What motivates people who are doing complex cognitive tasks? The volunteers at Wikipedia out-performed the staff at Microsoft working at their own pace on something that they loved for the purpose of helping others. Now let’s apply that to volunteers.
In fundraising materials, negative framing using sad images may be better suited to recruiting new donors, while positive framing might work better in building relationships with existing donors. Read more about sad vs. happy messaging.
How can you handle gifts with less-than-altruistic demands?
Your donors are vital to your capital campaign success. While traditional feasibility studies determine whether your goal is reasonable, they may not give you all the information you need about your donors and their giving interest. A comprehensive pre-campaign planning study combined with a feasibility study will properly prepare you to launch a capital campaign.
