What motivates people who are doing complex cognitive tasks? The volunteers at Wikipedia out-performed the staff at Microsoft working at their own pace on something that they loved for the purpose of helping others. Now let’s apply that to volunteers.
In fundraising materials, negative framing using sad images may be better suited to recruiting new donors, while positive framing might work better in building relationships with existing donors. Read more about sad vs. happy messaging.
How can you handle gifts with less-than-altruistic demands?
Your donors are vital to your capital campaign success. While traditional feasibility studies determine whether your goal is reasonable, they may not give you all the information you need about your donors and their giving interest. A comprehensive pre-campaign planning study combined with a feasibility study will properly prepare you to launch a capital campaign.
Learn how you can bring CampaignCounsel.org to your location to talk with your board members, staff, and key volunteers about capital campaigns - for no cost and no obligation.
Here’s your primer on hiring fundraising counsel. It includes types of fundraising counsel, benefits to fundraising counsel, why paying a fundraiser a percentage is viewed as unethical and may not be in the organization’s best interest, costs associated with professionally directed capital campaigns, and information on how to select the right consultant.
