All in Pre-Campaign Planning
Understanding the responsibilities of capital campaign consultants and the expertise they should provide to your nonprofit organization is vital. In this guide, we'll delve into the specifics of what capital campaign consultants do and why their involvement can be a game-changer for your organization.
Our team has partnered with more than 100 nonprofits. Some were sprinkling impersonal elixirs like special events, direct marketing, website or social media announcements on to their donors hoping to create one or two super-duper generous mega donors. That didn’t work. But let’s not completely dismiss alchemic philanthropy just yet. Maybe there’s still something to it… something beautiful.
Your organization has made a transformative decision to embark on a capital campaign. What comes next? There are five basic stages to plan for if you’d like your capital campaign to be successful.
Hiring an experienced consultant to conduct your feasibility study interviews and analyze the results is an efficient approach to gathering this information and finding out if your campaign goal is reachable. However, we believe a comprehensive feasibility study should do much more to fully prepare you to enter a capital campaign.
Your capital campaign planning study should include everything normally associated with a "feasibility study" plus create a detailed fundraising plan and case statement, and cultivate potential leaders and donors. It should be considered the "first step" in launching a capital campaign.
Budgeting for a capital campaign is always a challenge. The budgets and costs outlined in this article should be a guide only and careful thought should go into developing one for your specific situation.
