All in Campaign Management
Capital campaigns are guided by process. A proven, phased approach that capitalizes on reaching the right donor at the right stage of the campaign brings success. The communication plan that supports that process is designed to inspire the biggest gifts each of your donors is capable of making.
What does a capital campaign cost? If your organization has decided to consider a capital campaign, your next step is to setup a budget. Budgeting for a capital campaign is always a challenge, but we’re here to help. The budgets and costs outlined in this article should be a guide only and careful thought should go into developing one for your specific situation.
Learn the steps for making a professional capital campaign solicitation that we train our committee members to use.
Proven strategies for soliciting capital campaign gifts include asking for leadership gifts first, recruiting great leaders, peer solicitations only, personal visits, asking for a specific gift, and offering commemorative gifts. Read on to learn more about how mastering each of these areas will bring success to your capital campaign.
The quest that a nonprofit embarks on during its capital campaign is primarily focused on organizational growth. But the capital campaign process does not solely focus on organizational growth. Just like a quest, it includes personal growth as well.
CampaignCounsel.org has developed a bank of free resources to assist anyone exploring or undertaking a capital campaign. We hope executive directors and development directors will use the information to answer their own questions and prepare their boards for the capital campaign planning effort. From free in-person workshops to financial formulas to sample materials, these resources will help you grow in your capital campaign confidence and ability.
