All in Campaign Consultants
Prospects assigned to a capital campaign’s quiet phase are all-in. They have the ability and willingness to support the vision, much like my wife did all those years ago. She was ready to marry me (yea!). All I had to do was ask. But from that moment forward, once we moved beyond our lovefest, complexity set in.
A critical component of successful capital campaigns is selection of the right type of counsel for your organization. Choosing the wrong capital campaign consultant can doom a campaign from the beginning. Follow this process to find the right counsel for you.
It is easy to find the biggest capital campaign consultant, or the one with the most experience in your market, or the one that employs your board president’s niece. But finding the best fundraising consultant for your project will take a bit more time.
Capital campaigns are huge challenges. They provoke fear, self-doubt, and vulnerability. The barriers to pursuing them can stack up quickly and easily, and the resistance they create can be difficult to overcome. But the rewards of logically assessing those barriers and facing that resistance constructively are vast.
CampaignCounsel.org believes we have developed the most comprehensive pre-campaign planning study in the industry. To help potential clients understand the differences between a pre-campaign planning study and a feasibility study, and to help them understand the important questions to ask, we present the following issues for nonprofits to consider when interviewing capital campaign consultants.
A good capital campaign consultant understands that it is the client’s willingness to foster and build win-win relationships that drives success, not the consultant’s willingness to share connections. It is through strategizing with your consultant that you will develop a list of donors and prospective donors with true philanthropic interest in your project.
