Your nonprofit capital campaign has multiple components, one of which should be an employee campaign. Asking employees to support the capital campaign through a well-planned strategy that is adapted to the culture and spirit of your individual organization will positively affect your company and your campaign.
The most valuable asset to your nonprofit capital campaign is leadership. The volunteers you recruit to join your capital campaign committee — people who have financial capacity, connections, and a passion for your organization’s mission and your campaign vision — will make your campaign successful.
What we do as fundraisers is personal. All the data points in the world are no substitute for saddling up and perfecting our AI - “anatomical influence.”
Foundation support in the form of grants is an important piece of the capital campaign effort. Grants do three things for capital campaigns. They expand capacity, they build credibility, and they incentivize donors.
Capital campaigns are guided by process. A proven, phased approach that capitalizes on reaching the right donor at the right stage of the campaign brings success. The communication plan that supports that process is designed to inspire the biggest gifts each of your donors is capable of making.
Will accepting cryptocurrency be the magic bullet that expands your fundraising capacity exponentially for now and years to come? Probably not. But it can be a new stream of revenue and a welcome addition to the opportunities you place before your donors.
