Capital campaigns can have fantastic effects on nonprofits by creating new infrastructure, expanding programs and improving services. Another effect is nonprofit capacity building. The capital campaign process provides the steps that lead to that growth.
The inspiration for a capital campaign often begins with identifying a need within your organization. That need must mature into a benefit that excites philanthropists if you plan to raise serious money.
Employees should be asked to support a capital campaign not just because they are employees, but because they will benefit from the improvements to the organization – as would any person in the community.
How do you best position our capital campaign with potential donors? Do you focus on needs or benefits? Learn what the experts at CampaignCounsel.org have to say.
Every capital campaign is a living process. And like all living processes, a capital campaign can reach a point that requires re-energizing. A campaign is re-energized by adding the right people to your campaign committee.
Capital Campaign Stages and Stalls is a series of articles providing a simple overview of the stages a nonprofit will go through in its capital campaign journey, along with the most common times the process can stall. In Part 3, we explore the Capital Campaign stage and its final three phases: Leadership Phase, Close-Out Phase and Public Phase.
