All in Campaign Management
Giving USA released its 2019 report on U.S. philanthropy in June. But is the report relevant in 2020? Our fundraising climate is influenced by struggle for racial justice, economic uncertainty and a global health crisis. If you are in a capital campaign, it may be time to adjust goals and assess whether there are pieces of the campaign that resonate more in the current environment.
Capital campaigns can have fantastic effects on nonprofits by creating new infrastructure, expanding programs and improving services. Another effect is nonprofit capacity building. The capital campaign process provides the steps that lead to that growth.
The inspiration for a capital campaign often begins with identifying a need within your organization. That need must mature into a benefit that excites philanthropists if you plan to raise serious money.
Employees should be asked to support a capital campaign not just because they are employees, but because they will benefit from the improvements to the organization – as would any person in the community.
How do you best position our capital campaign with potential donors? Do you focus on needs or benefits? Learn what the experts at CampaignCounsel.org have to say.
Every capital campaign is a living process. And like all living processes, a capital campaign can reach a point that requires re-energizing. A campaign is re-energized by adding the right people to your campaign committee.
