All tagged feasibility study
The capital campaign feasibility study is the process that prepares your organization for a capital campaign and should result in an executable campaign plan. It allows you to test your assumptions and prepare a solid plan before moving forward with a capital campaign. Stripped down to its basic elements, the study looks to define your image, case for support, leaders, donors and plan.
Our firm takes a transparent, collaborative approach to capital campaign feasibility studies. We do not conduct confidential interviews. Instead, every insight we gather is shared with the organization. Our goal is to deepen the nonprofit’s understanding of its donor landscape, case messaging, and campaign readiness, not to hold data behind a curtain.
A capital campaign feasibility study is a process that leads to future campaign success. It assesses the organization's fundraising capacity, uncovers any potential challenges that might impede the campaign's success, and gauges donor interest while educating them about the project and preparing them for an eventual ask.
It is easy to find the biggest capital campaign consultant, or the one with the most experience in your market, or the one that employs your board president’s niece. But finding the best fundraising consultant for your project will take a bit more time.
Hiring an experienced consultant to conduct your feasibility study interviews and analyze the results is an efficient approach to gathering this information and finding out if your campaign goal is reachable. However, we believe a comprehensive feasibility study should do much more to fully prepare you to enter a capital campaign.
In one of our recent workshops, a participant asked a great question: “What do you see as being the biggest indicators of capital campaign success or failure?” Money is almost always an issue, but it’s not the best indicator of your campaign’s potential success or failure. The best indicator of capital campaign success or failure is found within the leadership of your administrators and board of directors.
