All in Campaign Communications
Without a sound retention strategy, many of the first-time donors you attracted during a capital campaign won’t make additional gifts … and even the most loyal of donors may turn their backs on your organization. Let’s explore five keys to nurturing your donors and keeping them loyal for as long as possible.
People cited three main factors for choosing their favorite charity: results, trust and personal connection. A whopping 82% of donors named one of these as the single biggest factor in selecting a favorite charity. These are the things people care about.
In fundraising materials, negative framing using sad images may be better suited to recruiting new donors, while positive framing might work better in building relationships with existing donors. Read more about sad vs. happy messaging.
