By Kevin Wallace
We work every day with nonprofit leaders seeking to raise millions of dollars for infrastructure and the question often arises, “How do we best position our capital campaign with potential donors? Do we focus on needs or benefits?”
Prospective donors have a wide range of questions running through their minds as you approach them -- even pointed questions about you, the person asking for the donation. Read on to learn Four Thoughts in the Mind of Every Prospective donor: What Every Volunteer Solicitor Needs to Know from GuideStar.
Are you evolving? McCabe Callahan, founder of Community Funded, argues there has been an evolution in philanthropy: "Today’s philanthropists want to be told a story that’s relevant to their lives and in which they see an opportunity to create tangible impact. ...Every nonprofit that wants to remain in business will need to evolve in this direction or they will perpetually struggle to get results from old world tactics in today’s new world."
Read more on Callahan's The Evolution of Philanthropy & the Fall of the Fundraising Pyramid.
Great advice on building your list of potential corporate partners and approaching those most likely to respond favorably to you. Learn Simon Scriver's 8 Ways Nonprofits Can Get Started Finding Corporate Donors here.
Members of the Missoula City Council unanimously approved a rezoning request Monday that sets the stage for construction of the new Missoula Public Library, a client of CampaignCounsel.org. Read more about the project here.
CampaignCounsel.org client MCAT - Missoula's community media resource -- celebrates 27 years of service. Read more!
Your online donation page should never frustrate your donors. Check out the pitfalls identified in Losing Donors Through Your Donate Page by Roger Craver of The Agitator.
The 11th annual M+R Benchmarks Study analyzing 2016 data from 133 nonprofits found the response rate for fundraising messages was 0.05 percent, down 8 percent from 2015, meaning that a nonprofit had to send 2,000 fundraising emails before getting a donation. Read more of the study's findings on digital fundraising at The NonProfit Times.